Yes, it’s interesting how these ‘human levers’ (emotional and utility) have historically been at the helm of serious entrepreneurial growth. It’s also interesting how they can also be used as tools for power, manipulation, and exploitation (e.g price gouging, inaccessibility for working families, invasion of privacy, etc.). Even the hypothetical breakfast table convo is a benign example of this, isn’t it? A domestic ‘wheel of capitalism’ of sorts. And since technology certainly leads the way for societal trends, it’ll be interesting to see how things continue to shift in our current climate – and how morality and ethics come into play. Thanks for your comment, Nick. Very glad this article sparks this kind of discussion.